“National Grid continues to push the envelope on customer engagement. ![]() With the success of National Grid’s pilot, the Opower X team plans to test the limits of what is possible with personalized videos: driving adoption of deep energy efficiency measures like heat pumps, educating customers about pricing plans and utility bills, and helping customers find and use all their utilities’ tools for digital self-service. And recently, National Grid and Opower are running a unique behavioral demand response program in Clifton Park, NY, where customers receive points and rewards in exchange for reducing energy use on critical peak days. They proved how non-AMI high bill alerts deliver net new behavioral energy savings in Rhode Island. Together, the companies have evolved the use of behavioral techniques for influencing digital engagement and scaling adoption of utility programs in New York and Massachusetts. Years ago, that meant testing mailed door hangers and phone calls as behavioral nudges for customers to choose efficient heating and cooling setpoints. From door hangers to digital engagementįor more than 10 years, National Grid and Opower have experimented with new ways of engaging utility customers. ![]() In the case of the National Grid videos, two-thirds of viewers watched all personalized content, and 14 percent of them clicked through to National Grid’s Energy Savings Programs page for more opportunities and information. Opower X projects are all designed to deliver new, measurable customer engagement value to utilities. The National Grid videos were created by the new Opower X professional services team. Personalized videos make it fun and easy for customers to make smart energy choices.” “Together with Opower, we have continued to innovate and refine how we engage our customers and bring them along this critical journey. “National Grid’s mission is to provide clean energy to support our world long into the future,” said Thomas Baron, senior program manager at National Grid. Sent to 33,000 customers in Upstate New York via email in February, the videos netted 12X the average click-through rate of Opower’s standard digital energy reports. In an animated story, customers received personalized insights on their natural gas usage last winter and advice on how to save energy and cut costs. In partnership with Oracle Utilities Opower, National Grid launched a pilot of their first-ever video energy reports. ![]() National Grid Ventures(NGV) and National Grid Partners businesses work internationally, NGV develops, operates and invests in large scale energy projects, technologies and partnerships across the UK and US to help accelerate the transition to clean energy proudly sponsored by National Grid in partnership with The Smallpiece Trust, this FREE one week residential programme is dedicated to encouraging young people study STEM subjects and understand how we keep the lights on, keep you warm now and in the future.National Grid is helping its customers better understand their energy journey, 90-seconds at a time. In the US, National Grid own and operate electricity distribution networks in upstate New York, Massachusetts and Rhode Island, own and operate electricity transmission facilities across the Northeast including upstate New York, Massachusstts, New hampshire, Rhode Island and Vermont, and own and operate gas distribution networks across the north-eastern US. National Grid also own and operate the gas national transmission system in Great Britain, ensuring gas is transported safely and efficiently from where it’s produced to the places it’s consumed, balancing supply and demand day-to-day. The Electricity System Operator is a legally separate business, balancing supply and demand to ensure homes and businesses in Great Britain have the electricity they need 24/7. In the UK, National Grid own the high-voltage electricity transmission network in England and Wales, and are responsible for making sure electricity is transported safely and efficiently from where it’s produced to where it’s needed. National Grid enable the innovation that is transforming the energy system. National Grid is an energy company operating in the UK and the US, which plays a vital role in connecting millions of people to the energy they use.
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